Cardiff-based jewellers, Laings has launched a summer campaign to mark the changing of seasons and to celebrate the re-opening of their stores. Inspired by their seasonal photoshoot of blossoming flowers, the window campaign allowed Laings to advance its commitment to a more sustainable way of working. Thousands of flowers all made from 100 per cent recycled paper have been used to decorate the stories as a symbol of love and care.
Sally Alobaidi, the head of marketing, added: “Sustainability is a topic that’s important to Laings. The everlasting nature of diamonds motivated us to look at our summer campaign from a different angle. I’m incredibly proud of the team for creating a modern and contemporary campaign that invests in our planet.
“Many of our materials, including our catalogues and receipt wallets, are made from 100 per cent recycled materials. We want to take this to the next level, and over the coming year we will be building a plan to ensure that we’re using recyclable materials as much as possible, as well as working on other projects to promote sustainability.”
To find out more, visit www.laingsuk.com
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