The K Beauty trends set to influence London Fashion Week SS27
With London Fashion Week SS27 taking place from 17 to 21 September, Skin Cupid founder and K-Beauty expert Melody Yuan looks at the Korean techniques already influencing the London runway. From blurred lips and dewy glass skin to diffused blush, these beauty trends have appeared across recent seasons at shows including Erdem, Burberry, Roksanda and Harris Reed. Melody also predicts three K-Beauty influences that could be next to make their mark: aegyo sal, cloudglow skin and nose blush. Alongside runway inspiration, she shares simple ways to recreate each look at home, from softly blended lips and luminous skin to a subtle flush across the nose, using products available through Skin Cupid.