Raishma Partners with Breast Cancer Now for Fashion Fundraiser
British women's wear and bridal brand Raishma has announced a year-long collaboration with Breast Cancer Now launched with a photoshoot with pop singer Michelle Heaton. Raishma has partnered with the charity to donate 10 per cent of sales from a specially curated collection, which includes day and evening wear. The fundraiser, which will run for 12 months, aims to raise £10,000 for Breast Cancer Now. It was launched with a shoot featuring pop singer and television celebrity, Michelle Heaton. Joining Michelle for the photoshoot by international photographer Sanjay Jogia were five women from around the UK, aged between 34 and 71, all affected by breast cancer.
