'Anti-wedding' is the hottest new wedding trend this summer, from ditching tradition with bridal pant suits, short wedding dresses and mismatched bridesmaid dresses - get ready to see these trends everywhere this wedding season. Wedding supply experts at Aura Print have scoped out TikTok to serve up the top 10 anti-wedding wedding trends to look out for this summer.
Anti-bride - 28.4 million views
More people are ditching traditional for unconventional, allowing for their special day to be even more unique to the couple. The trend is going nowhere this summer, with over 28.4 million TikTok views and a 130% global increase in searches since January. Pinterest's 2023 wedding report also revealed a 490% increase in searches for 'anti-bridal weddings', and some unconventional Pinterest trends have included underwater weddings, at-home weddings and DIY weddings.
Cheap Wedding - 19.2 million views
The market for cheaper weddings is bigger than ever, and it's a great option for a couple wanting to save on cash. With over 19.2 million TikTok views and a 66% increase in search interest for cheap weddings this year, the trend includes more sustainable, local and DIY options for decorations, wedding invitations, floral arrangements and attire.
Short Wedding Dress - 15.3 million views
Short wedding dresses have been all the rage since model and American personality Sofia Richie sported a post-wedding bespoke Chanel dress that sent shock waves through the wedding sphere. The trend has seen a 156.4% increase in searches this year, with over 15.3 million TikTok views.
Mismatched Bridesmaid Dresses - 5 million views
Let's face it, bridesmaid dresses may be the most beloved wedding tradition that everyone hates. Turn your back on tradition with mismatched bridesmaid dresses, which boasts over 5 million TikTok views and a Google search increase of 9900% this year. This trend allows the brides besties to embrace their own style, and creates a truly unique ensemble. Many brides opt for a colour palette or general guide, to avoid it looking too mismatched.
Bridal Wedding Suits - 3.6 million views
Gown-lovers, look away. Bridal wedding suits are taking over the game, with modern brides opting for a bold but classic ceremony look, or incorporating the suit into one of many looks for the big day. The trend has over 3.6 million TikTok views and a 177% increase in global searches this year. Model Emily Ratajkowski surprised us all on her wedding day when she showed up in a simple but glamorous yellow suit.
Gifting options for the upcoming wedding season from BHS
Wedding gifts for the 2026 wedding season should be meaningful twists on classic gifts like home décor reflecting a couple's personalities. There is also a growing emphasis on sustainability and intentional gifting, with eco-friendly products becoming more common. Ultimately, the trend in 2026 is about thoughtfulness - choosing a gift that feels unique, useful, and emotionally significant rather than simply ticking a box.
READ ARTICLE
A Candle That Unlocks Experiences - New Launch from Cupidly
UK gifting brand Cupidly has unveiled a new scented candle collection designed to go beyond traditional home fragrance, combining scent, personalisation and QR-powered digital content to create what it describes as a more interactive gifting experience. Each candle in the range features a discreet QR code that, when scanned, unlocks curated digital content such as playlists, conversation prompts, shared rituals and date-night ideas. The concept aims to turn a familiar product into something more experiential, encouraging users to engage with the candle beyond its aesthetic and scent.
READ ARTICLE
British businesses celebrated as The King’s Awards for Enterprise mark their 60th anniversary
The recipients of The King's Awards for Enterprise have been announced celebrating the achievements of outstanding businesses from across the UK and Channel Islands including in Wales, Oxfordshire, Buckinghamshire and Berkshire. This year marks a significant milestone for the Awards, as they celebrate 60 years since the first honours were conferred in 1966. Established in 1965, the programme has since recognised more than 8,000 exceptional UK businesses, highlighting the strength, innovation, and ambition of British enterprise. To mark this anniversary year - and to ensure the Awards continue to reflect the evolving landscape of UK business - a new category has been introduced: The King's Award for Enterprise - Young Founder.
READ ARTICLE
Everything you need to know about prenups
Prenups are fast becoming a key part of wedding planning for many Brits, with new data from leading law firm Mills & Reeve showing a sharp surge in demand during the second quarter of the year, dubbed by the law firm as 'prenup season'. Brett Frankle, partner at Mills & Reeve, explains how the trend has developed and why more couples are choosing to put agreements in place ahead of their wedding. Over the last five years, we have seen a sharp rise in prenups between April and July, linked to summer weddings, preholiday planning and timesensitive instructions before ceremonies, with July proving particularly popular.
READ ARTICLE
