E&W Couture unveils its new collection

Designed in-house in their Cardiff-based studio, New Archive features 24 distinct bridal looks, with made-to-order sizing available from 4 up to 28 and consisting of 14 bridal dresses, as well as 10 separates, including tops, skirts, trousers and detachable sleeves. The pieces are made using locally sourced vegan-certified materials and recycled fabrics such as silk chiffon, satin, tulle and lace. The collection ties the knot between re-interpreted versions of E&W Couture’s most popular designs and newly introduced styles, demonstrating E&W Couture’s commitment to grow with its Brides-to-Be whilst staying true to their ethos of slow, considered fashion that celebrates individuality and stands the test of time.

On 25th November, E&W Couture celebrated the launch of New Archive with an intimate ‘Morning Of’ industry press event against the backdrop of the lavish Templeton Garden Hotel, located in the heart of London’s Earl’s Court. Designed to recreate the special moments of getting ready on one’s wedding day, attendees were invited into two luxurious suites transformed to evoke the excitement of a bridal suite and enjoyed up-close views of the new collection on both the rail and via live model presentations. Followed by personalised styling sessions and the opportunity to try on the collection themselves in a warm and inclusive atmosphere, industry guests embraced the essence of being a E&W Couture bride: Breaking down bridal industry barriers with confidence, creativity and joy. 

E&W Couture was founded in Cardiff in 2014 by Sophie Creed with a mission to bring the bridal world back to reality and to offer a sustainable alternative to mass-market and high-street brands. Not every bride sees herself in the bridal world that’s been built. E&W sees those searching, still feeling unseen, and creates for the in-between, the ones who want to feel wholly themselves on their wedding day. Their promise is simple: they will show up for you, whether down the road or across the world, matching your vibe and offering honest, real conversation.

E&W Couture crafts size-inclusive wedding outfits made-to-order up to UK 28, with bespoke patterns for everyone. Each gown is designed and sewn in-house in Cardiff using vegan-certified, recycled fabrics, with thoughtful details like pockets and light corsetry focused on comfort and personalisation. The studio welcomes clients into a supportive, intimate environment, often greeted by their friendly dachshund Fritz, symbolising the brand’s personal touch.

Committed to ethical sourcing and upcycling, E&W partners with local organisations to repurpose offcuts and minimise waste. Their ‘Hiraeth’ collection won the Arts & Creative prize at the 2023 Cardiff Life Awards. Timeless to E&W Couture isn’t about following tradition, it is about feeling confident, comfortable, and complete as yourself on your special day, making E&W a standout name in contemporary, conscious British bridal fashion.

To find out more, visit www.eandwcouture.co.uk