Recent years have seen a rise in the social media engagement ring selfie, with over 3.5 million #engagementring hashtags used on Instagram, so nationwide high street jewellers Beaverbrooks have revealed the top four most Instagrammable styles and Lorna Haddon, head of diamond rings and jewellery comments on the findings:
1 - #solitairering (78.8k posts) “Solitaire engagement rings are the ultimate statement of tradition and elegance, so it's no surprise to see it's the most hashtagged ring style on Instagram, with over 74,000 posts. A classic solitaire setting is simple, timeless and showcases the diamond without any distraction.”
2 - #haloring (63k posts) “Halo engagement rings are perfect for anyone looking to make a bold statement, as they draw attention to a central larger diamond, so it's no surprise to see it's the second most hashtagged ring style on Instagram, with over 61,000 posts. Whether it's a more traditional round cut, or unique pear cut diamond, Halo engagement rings are a firm favourite.”
3 - #clusterring (17.6k posts) “Cluster engagement rings continue to be a popular choice for brides-to-be who want to make a statement, with the ring style hashtagged over 17,000 times on Instagram. Cluster designs are the perfect way to incorporate vibrant coloured gemstones with diamonds, with this vintage style remaining a firm favourite thanks to rings worn by Kate Middleton and more recently, Princess Eugenie.”
4 - #threestonering (15.2k posts) “Three stone diamond rings have increased in popularity over the last 18 months, with the ring style hashtagged over 14,500 times on Instagram. There's no doubt that the regal setting has become popular again thanks to Meghan Markle, whose engagement ring has become a must-have design for brides-to-be. With a larger central diamond nestled between two smaller diamonds, three stone engagement rings sit perfectly with a traditional wedding band and eternity band, and show off a brilliant cut diamond to its full extent.”
To see the variety of engagement rings on offer at Beaverbrooks, visit www.beaverbrooks.co.uk and follow them on Instagram @beaverbrooksthejewellers
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